5min chapter

Lever Time cover image

The World After Billionaire Media

Lever Time

CHAPTER

Evolution of Media Institutions and Audience Relationships

This chapter explores how cable and digital media have shaped the content landscape, highlighting the challenges faced by media outlets like Buzzfeed and Huffington Post in transitioning to the digital era. It stresses the significance of media organizations owning their audience relationships for sustainability amidst the ever-changing media landscape.

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