The Importance of Challenging the Business

Renée Zellweger: I get my feelings hurt incredibly easily. And so like, even with like texting about with Ray and stuff, like I'm terrified. He's going to like get on to me about something. So for me, it's the unknown that freaks me out. She says challenges in business sometimes provide the best opportunity for marketing. "Challenging the business sometimes provide some of the greatest opportunities to better connect with the consumer"