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Trendspotting with Ron Shaich: Panera, Cava, and Beyond

Masters of Scale

CHAPTER

From Cookies to Culinary Innovation

This chapter chronicles the founder's transformative journey from a cookie store to a successful fast-casual dining brand, emphasizing the importance of adapting to customer preferences. It explores the strategic partnership that emerged from challenges faced with bakery suppliers and how collaboration can drive business success. Additionally, the discussion highlights the significance of trend spotting and deep consumer insight in shaping innovative food concepts.

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