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K#457 Heiko Schäfer: CEO Mammut
Kassenzone | CEO Interviews
Diskussion über das Konsumverhalten und den Status von Mammut in Asien im Vergleich zu Deutschland
Diskussion über das Konsumverhalten in Asien im Vergleich zu Deutschland, insbesondere die Bedeutung von Mammut als Statussymbol in Asien, hervorgehoben durch Qualität, Langlebigkeit und Nachhaltigkeit, mit einem starken Brand-Value in Japan.
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