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How to Be a Successful Gift Card Business
This is a business that I would really love to become to get involved with. It's like a very good business with a lot of opportunity in front of it. 25% are broke. What they call gift are breakage. They're never redeemed. Think about how little of marketing spend that is. 20 million in marketing spend on 467 million in revenue. That's bananas and you know, 350 stores.
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