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S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

2X eCommerce Podcast

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A. What's the Trajectory of Growth Since?

For the first two years we weren't really focused on it. We spent an hour or so a week, but about 200 of them were on chopofi plus. So that gave us the confidence to go full time. Earlier last year, we built a multi question which we we call question stream. Is trade marked a for a very specific reason, has a patent out on and the whole ideas we want customers to start thinking survey data in a similar way that they think about gugl analytics data. And now into building something that's just way more robust er, that can solve a multitude of business problems beyond attribution.

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