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Vertical SaaS & Fintech Opportunities, Founder Lessons, and More with Matt Brown

Fintech Layer Cake

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Exploring Vertical Software and Embedded Finance

This chapter examines vertical software, which targets specific industries with tailored integrated solutions, and discusses its unique monetization strategies. It highlights the challenges of incorporating advanced financial functionalities within these platforms and the growing demand for all-in-one solutions in sectors like financial technology. Additionally, the chapter shares insights from building a software company, emphasizing customer feedback's role in product development and strategic growth.

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