#61: Create Brand Messaging That Works (BrandScript Deep Dive)
Marketing Made Simple
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Real Estate Agents Aren't Always Known for Truth Telling
The character wants to feel good about the process a they andty want to have accomplished whatever goal they have set in mind. The external problem that you've written down is, how do they know the real ter they're talking to is going to deliver on their hopes? Real estate professionals aren't always known for truth telling. You also don't want to put in people's mind that real estate agents might not tell you the truth because then they might start thinking that about you.
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