There's a very high competence to be able to do a lot, but as a result, there's this underdeveloped muscle. I think we've said yes to a lot of things and gotten patted on the head for it our whole life. It is literally a part of our identity to be the go-to person to get something done. And my hope is that as we grow this muscle of saying no, which is counter to our identity,  we can go from a shotgun approach with a higher level of competency to a laser approach.

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