Social Media Influence in Tennis and Rise of Pickleball

The chapter explores how the rise of pickleball as a popular sport has influenced the tennis community to improve its social media presence and behind-the-scenes content sharing. It discusses the concept of creating variations of sports to attract wider audiences, as well as the trend of wealthy individuals investing in pickleball teams. The conversation also touches on the social status associated with playing certain sports and includes humorous anecdotes about playing tennis alongside notable figures like Bill Gates.