4min chapter

Social Media Marketing Podcast cover image

Communication That Converts: A 4-Step Framework for Persuasion

Social Media Marketing Podcast

CHAPTER

The Biggest Mistake Most Speakers Make

The biggest mistake that most speakers make, if we just want to get right down to it, most speakers teach too much. Most speakers would have a higher converting presentation if they would teach half as much. When you overwhelm your audience with information like that, they become confused, overwhelmed and scared. The person who helps the most in the amount of time is actually the one who gets the sale.

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