Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Informative Elegance of The Economist

This chapter explores the guest's personal reading interests, particularly his admiration for The Economist. The discussion also touches on the decline of traditional journalism and the publication's distinctive blend of humor and intellect that keeps readers informed about global affairs.

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