Positioning at a Startup Vs. a Big Company
Positioning with April Dunford
Developing and Aligning Positioning Strategy in a Cross-Functional Team
This chapter explores the process of developing and aligning the positioning strategy in a cross-functional team, focusing on the involvement of sales, product, marketing, customer success, and executives to achieve agreement and alignment. The speaker emphasizes the need for a step-by-step process and the translation of positioning into a sales pitch for effectiveness.
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