You have to solve every perceived problem, right? The way in which you solve that comes down to the delivery cube. I'll use weight loss because everyone understands it. So if I had a girl and she needs to lose weight, there's a lot of things that she has to do that are different now than she was doing before. Now, there is a zillion ways I can solve that problem. It's really just limited by your creativity in terms of what you want to do.

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