The idea is that I call it the harvest cycle because you're planting a lot of seeds initially to get these initial phone calls. Then people start shopping you out to their friends and you have more people that you need to check back in with after some time has passed. It's really hard to walk away from context you've done information with unless you've got other conversations on the books. So that's part of the reason why I want to systemize the follow up on process for these informationals. It's about reaping the rewards that information systematically over time.

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