How to Market to Extreme Fear

I've seen a lot of coaches who market to extreme fear. And I'm like, listen, money is available like the ocean. You can go and take buckets of water out and the ocean will never notice the water is gone. But if you want to come work with someone who's going to have fun and make it easier, but I could equally market it for my clients pain points. These are things I want you all to think about for yourself. Is it better to offer a high end program? Are you a better coach or you a better human if you offer low end coaching versus high end coaching? Right?