SERP’s Up | Moving your landing pages beyond PPC
SERP's Up SEO Podcast
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The Benefits of PPC
The benefit of PPC is that it can give you a lot of good steering. Google can verify all of your EAT, which is your expertise authority and trust. If you don't have those things on your PPC page, they won't even serve your ads. So why not just create a PPC page? No index that thing. Serve that to paid users and do a real landing page or a different landing page for search.
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