Understanding Fanship: Bridging Relationships Between Brands and Audiences

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Nick Winfrey, Vice President of Data Science and Data Strategy at The Walt Disney Company. They explore Disney's extensive use of AI, automation, and data science to optimize advertising and enhance fan experiences. The conversation also delves into the importance of diversity in data teams, the crucial role of AI and ML in media and entertainment, and how Disney leverages audience behavior and loyalty across different platforms.