3min chapter

EU Scream cover image

Rethinking the Race for Metals and Minerals

EU Scream

CHAPTER

The Mining Industry's Green Rebrand

This chapter examines the mining industry's attempt to rebrand itself as green and the negative impacts of mining, including human rights abuses and ecological damage. It discusses a marketing campaign in Sweden that promotes mining as essential for the energy transition and explores the hidden violence and environmental impact of resource extraction.

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