This chapter explores the changing landscape of shopping preferences, focusing on self-service clothing stores and the shift towards minimal interactions with sales staff. The discussion compares customer service experiences in the UK and China, highlighting the rising popularity of self-service women's stores in China and the reasons behind customers' preference for browsing in peace.
Self-service women's clothing stores demonstrate a new concept and trendy practice that seem to suit the needs of many consumers. These shops are being advertised as providing you with carefree and fashionable shopping experiences. But is this just a marketing gimmick, or is there a genuine need behind their existence? Today, we'll examine the fabric of self-service fashion to unravel the threads of necessity versus novelty. / Round Table's Happy Place (18:20)! On the show: Niu Honglin, Li Yi & Josh Cotterill