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11min chapter
The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Marketing Against The Grain
Importance of a Well-Crafted Sales Pitch
The chapter discusses the significance of a well-crafted sales pitch and its differentiation from other forms of communication like product positioning and strategy discussions. It emphasizes the importance of storytelling techniques in sales pitches and the challenges sales teams face in translating positioning into a pitch. The chapter also explores the disconnect between sales and marketing in creating effective pitches and highlights the need for marketers to understand and address this problem.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode