86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
The Disruptive Voice
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What Is Language Market Fit?
When a start up is really truly disruptive, they're either coming in at the low end of a market and addressing the needs of overserved customers or competing against non consumption. They don't know how to talk about this thing so it's substantial challenges for marketers early in their life. A start-up finding language market fit means you uncover the exact words that are in your customers heads when they are searching. By having a web site that talked about the struggles and anxieties, they were able to hold people's attention longer.
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