In this episode of Mistaken Identity, Matt interviews Carlos Marques, Head of Product Management at Mobileum. Mobileum is a leading provider of Telecom analytics for security and risk management. There, Carlos works with intricate software products and successfully launches them worldwide.

In this episode, Carlos describes the risks of merging physical and digital identities when it comes to fraud and risk management. He explains how to test and design secure and seamless products. Carlos also shares some of his experience for what makes a great product manager, and advice for others in the space.

Key Quotes:

“Fraud management is different from revenue assurance because in revenue assurance, you are losing money because you've committed some errors due to misconfiguration or any part of the process that you have might be missed. In fraud, there is a deliberate attempt to explore the flaws in order to commit fraud and monetize it.”

“Now, physical identities and digital identities are merging. So if you think about omni-channel experience, you might go into a store and someone asks you for your ID to buy a service. But if you are coming from a website, probably you will not be able to do those kinds of checks. And if you want to accelerate the experience itself, you might even use social media IDs in order to accelerate the ease of experience and acquiring products. So the two are merging. And at one point you can start with one identity.”

“Nowadays, phones are becoming almost like a passport. They are becoming, let's say, your identity. So you have information on your phone that picks on some of your physical attributes… And that is what is going to allow you to enable really fast access to new services like banking services or other services that might require identity checks. ”

“You need to identify risks. You need to identify the controls, and that's why we talk about continuous control monitoring. Depending on the part of the process that you are coming to, you will need to put the right controls in place.”

“I want to get it right since day one. I don't want to get into a process that someone designed that I'm not able to understand, or that I have to memorize a lot of passwords or be concerned that I'm reusing the password again. I want a seamless experience. I want something that is easy to do.”

“Product managers have to know how to be a storyteller. You need to do storytelling for the ones that are going to sponsor your product. I'm talking about the management or your manager. You need to be an inspiring person to do storytelling with the engineers so that they all get in the same mood. And if you want to test it in front of the customers, you might also want to do some storytelling in order to sell it.”