Sale: Great leaders sell a big enough dream so that the dreams of all the people within their stewardship can fit inside the one they're selling. McDonald's number one sell their food in the history of planet Earth. Happy meal. Coca-Cola were you gonna coke and a smile? Yeah. Happiness. The key thing is to repeat it over and over and over. Most leaders get tired of hearing themselves talk. So how do we let go of the past? Well we have to create a compelling future. In other words, until you've grabbed onto the next then you don't know what comes next. For me I still have stuff from my past that's there but this