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Prof G on AI eating itself, social media rage & the end of the CMO

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Navigating Business Strategy and Innovation

This chapter explores the complex interplay between creativity, strategy, and competition in business, exemplified by case studies from Netflix and Hermes. It examines the nuanced nature of entrepreneurship, contrasting the risks involved with the security provided by traditional corporate roles. Additionally, the discussion highlights the evolving role of Chief Marketing Officers in adapting to a changing advertising landscape and the importance of innovation and resource optimization.

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