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THE MAGIC OF THINKING BIG - Commented Book

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CHAPTER

Why Joan Failed in Retailing

Bob Greene: Why Joan Failed in Retailing? He says she couldn't see things through the eyes of low-to-middle income people. To get others to do what you want them to do, you must see things through their eyes, he says. When you trade minds, secret of how to influence other people effectively shows up, Greene writes.

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