The Importance of Storytelling in Copywriting

I love telling stories And this one ties back to what I learned from P.T. Barnum, Robert Collier and Bruce Barton All of these men were fantastic storytellers When you asked me early on what got me excited by P.T., I read his autobiography,. It's fun, fun reading and very educational What I find in there is story after story after story And all of those stories are hypnotic, they're engaging And they're all teaching me something, they're delivering a message This is fundamental to hypnosis Because you want to hold somebody's attention The thing that I'm striving for with all hypnotic writing With all hypnotic copywriting Is to put people into what