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Jakob Greenfeld: Experiments In Entrepreneurship, Creativity, and Performance Improvement

The Orbit Marketing Podcast

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The Epsilon Approach Is a Better Strategy Than the Zero to One Approach

It's usually just a young very naive founders that try to invent something completely new. So I think it's a much better strategy to start with something that's proven to work and then just change one or two moving parts. It makes more sense to use this what I call the epsilon approach Where you just take something that already exists and then add a little epsilon various compared to like the zero to one approach right where you Try to invent somethingcompletely new from scratch.

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