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Building the best privacy-first alternative to Google Analytics - Jack Ellis

Make Lemonade

CHAPTER

Fathom: A Simpler Alternative to Google Analytic

Fathom is a simpler product than Google Analytic. I'm sure you have people coming over who are used to features that they get in Google Analytics and go, well, why would I pay for a product that doesn't have these features that I'm used to? And I had sort of a thought of when Paul came up with the idea. It was for a simpler alternative. Where did it come from, though? I'm not sure. Honestly, I might have just been a Paul idea. And then we're like, Oh, we have cookies. Can we do this without cookies? Oh, we haven't got our compliance in check. And we want to have radical levels of

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