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In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the importance of shifting from a task-driven mindset to a revenue-focused approach in customer success. She highlights common mistakes professionals make, such as treating their day like a support queue and waiting for sales to dictate upsell opportunities. Anika emphasizes the need for commercial ownership and provides actionable strategies for customer success professionals to become strategic advisors, including conducting value conversations and understanding customer insights. The episode concludes with a challenge for listeners to engage with their top accounts and deepen their business relationships.
Chapters:
00:00 Introduction to Customer Success Transformation
03:01 The Shift from Task-Driven to Revenue-Focused
05:52 Common Mistakes in Customer Success
08:55 Understanding Commercial Ownership
11:53 Implementing a Revenue-Focused Weekly Rhythm
14:28 Value Conversations and Insights
17:43 Becoming a Strategic Business Advisor
20:34 Challenge: Elevate Your Customer Conversations
23:18 Conclusion and Call to Action
Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn: https://www.linkedin.com/in/anikazubair/
RevUP Academy: https://thecustomersuccesspro.com/revup
Grab our FREE resources here: https://thecustomersuccesspro.com/resources
Want to be our next podcast guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest
Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com/team-event
