2X eCommerce Podcast cover image

S06 EP34: FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee

2X eCommerce Podcast

00:00

How Do You Build Your Tone?

We use borderwalks of fulfillment. We have one in the UK, we have one in France, one in Germany,. One in Spain and one in Italy, and one in Australia as well. And also I think it's almost like a, let me go back and actually explain. So how brands are becoming more like people and people are becoming brands. The user persona where we think of our brand is this, you know, wellness guru that is encouraging, that is educating and motivational. That's kind of how we built our tone by really being having that persona, that wellness guru.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app