How viral marketing shaped Wicked's launch

You don’t have to be a fan of musicals to know about the Wicked film franchise — it’s been everywhere since the first film launched last year, and that’s exactly how director Jon. M Chu wanted it. 

At WIRED’s Big Interview event last week, senior culture editor Manisha Krishnan sat down with Chu to discuss what it takes to make a blockbuster during a moment of deep changes in the film industry. In today’s episode, we are taking a break from the week’s headlines and bringing you their conversation.