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What John Andrew Entwistle, Founder of Wander is Doing Differently as a Second-Time Founder

Founder to Founder

CHAPTER

Building Wander: From Leaving a Startup to Launching a New Company

The chapter follows the founder's journey from leaving a startup after five years to starting a new company, Wander. It explores the founder's urge to hit the ground running with Wander, their passion for customer happiness, and the complexities of Wander's business model. The chapter highlights strategies for de-risking and validating the product before launch, emphasizing the importance of idea market fit and building a core group of early adopters.

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