This Much I Learned: TUI's marketing team on the key to its success
The Marketing Week Podcast
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Introduction
Markets and Weeks Monthly podcast invites the great and good in marketing to impart their wisdom. Our guest today are Katie McAllister and Toby Hori, CMO and Group Brand and Contact Director at Tuwee respectively. They were two of the key members of Marketing Week's team of the year at the recent Awards. What makes for an award-winning team? How did adversity help accelerate the performance of Tuwee's 100-strong marketing team as well as its brand and business? Just two of the questions to be answered today.
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