Maximizing Social Media for Small Businesses

This chapter delves into the crucial role of social media platforms like Facebook, Instagram, and TikTok in enhancing business growth, highlighting the benefits of local engagement and free marketing tools. It emphasizes the need for a strong product and brand foundation before diving into digital marketing strategies, sharing practical examples like video content creation for better reach. The chapter also discusses content creation simplicity, differentiation between trend-focused and evergreen content, and the significance of community engagement in marketing for small businesses.