3min chapter

The Next Big Idea cover image

ANALOG: Let’s Build a More Human World

The Next Big Idea

CHAPTER

Work and the Power of Enembodied Cognition

The idea of embodied cognition is to put it simply the understanding you get about ideas by moving through and sharing physical space with others. In an architecture studio, day to day working on this big complex project which has thousands and thousands of pieces and components,. It's like a massive Lego project. Now everybody can do their individual jobs through software. But he said, when you're walking through an office, you know, you walk by Caleb's desk and you walk by Rufus desk  and you walk by Sarit's desk andyou walk by Jenny's desk.

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