Banking Transformed with Jim Marous cover image

From Data Overload to Strategic Insights

Banking Transformed with Jim Marous

CHAPTER

Enhancing Data Utilization in Financial Services

This chapter discusses the challenges faced by financial institutions in leveraging customer data due to fragmented systems and siloed information. It emphasizes the need for comprehensive data strategies and the introduction of a Data Hub to improve customer engagement and compete effectively with fintech and big tech companies.

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