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8min chapter
280 | Selling wholesale to Nordstrom, Anthropologie & REI with Lana Effron, Lana's Shop
Proof to Product
From Graphic Designer to Greeting Card Entrepreneur
The chapter follows the journey of the owner of Lana Shop, a boutique specializing in USA-made paper goods, from their career as a graphic designer at Vogue and Gap to building a successful greeting card company. It discusses their transition from custom wedding invitations to everyday products and their experience working with major retailers like Nordstrom and Anthropologie. The speaker highlights the significance of social media in attracting big opportunities and shares insights on running a successful wholesale business.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode