A Strategic Partnership – Medical Strategy and Medical Communications Part 1
Elevate Medical Affairs Podcast Channel
00:00
Medical Strategy and Medical Communications - Best Practices
CC: I think the kind of take home message here is that everything should be integrated and aligned across functions working on that brand. So in some companies HR actually part of the medical affairs team. Since they're developing that real world evidence or quality of life data. And some of those messages can be used and leveraged from the medical communication plan and vice versa. Sissim: Having this integrated approach gives you a bigger picture of what you're trying to achieve as a, as a brand and ultimately for patients.
Transcript
Play full episode
