
How to Formulate Your M&A Strategy
M&A Science
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How to Build a Market Map
You have to understand the market you're in and what you're trying to do to solve those customer problems. The second thing that you really have to understand is how different is that market. And then the third kind of way of doing it, is starting to make the plans on what it would take for you to get there organically. It's an important exercise to say, wherears? Where's the change that this acquisition is going to accelerate?
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