
RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit
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Refined Labs: The Future of Marketing
In the middle of 2021 to early 2022 was the boom times of sass. I knew marketing Companies that had a 30 million dollar run rate business and their marketing team had a 20 million dollar budget It was insane, right? And so money was really easy marketing budgets were huge. We needed working capital We found a partner called to my capital based out of Canada And we've we did a mezzette round Four-year four million dollar debt. What is your long-term vision for refined labs now? I think that there are a couple of different angles that we're taking right now basically over the past three yearsWe have demand and ABM strategy and execution We have content and creative campaign
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