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Does AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Innovative Growth Strategies: Acquihiring and Agency Expansion

This chapter explores the interplay between stock performance, revenue growth, and the influence of AI narratives on investor interest. It highlights the strategic practice of acquihiring smaller agencies to strengthen local presence and secure global contracts, alongside a discussion on the current challenges faced by account-based marketing firms in a competitive economic landscape.

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