E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
OPERATORS
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Evolution of Pricing and Discount Strategies at Ridge
The chapter explores how Ridge structured its pricing strategies, evolving from simple discounts to dynamic approaches based on inventory levels. It discusses the alignment between product and marketing teams in setting pricing tactics and the progression of D2C marketing strategies, focusing on product ownership and major events like Father's Day at Ridge. The conversation also covers the challenges of discount strategies, emphasizing the importance of understanding market demand and strategic planning for consistent revenue generation.
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