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SPECIAL: Steve Jobs (Part 1)
My First Million
The Reality Distortion Field, Double Edged Sword
Apple co-founder Steve Jobs used a reality distortion field to get people working on the mackintosh operating system. He would threaten that if they didn't work, their names would be put on the code and it wouldn't ship until next week. It was also an effective way of getting people to see the bigger picture. The technique has its own narrative arc - first he uses it as an instinct but then becomes more mature about using it.
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