Navigating Change: The Digital Transformation Dilemma

Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.  

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