What Next? cover image

Storytelling in the Digital Age and the Speed of the Startup

What Next?

CHAPTER

Navigating Change: The Digital Transformation Dilemma

This chapter explores the struggles of traditional media companies to adapt to the digital landscape, highlighting the stark differences in innovation between startups and established organizations. It emphasizes the importance of brand storytelling and the need for a proactive approach to engage audiences in an ever-evolving environment.

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