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Programmatic Digital Commerce - What Is It All About?
The parent company spun out Lomi and Lomi has just been on fire. So Long Weekend was essentially a distraction. And they were basically looking to put it in somebody's hands and we'll focus on it and grow it. That makes so much sense. Like, that's a great reason why phenomenal. Yeah. I'm not saying anyone did anything wrong. I'm just like, Hey, let's have a different vision for it and take that last puff.
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