How to Establish an Identity in Your Speech

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven’t seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own content and products. Listen for these top takeaways:

Top Takeaways

• Businesses aren’t just transactions. They are run by people, for people. The sooner you realize that the sooner you’ll connect with your potential customers. 
• Establish your identity. Being too general means you’re not connecting with anyone. Doing a deep dive into your identity, and the persona of your customers, makes them relate to your more. 
• The key to negotiations is…you guessed it…understanding the needs of the person on the other side of the table. Do that, and you’ll be able to quantify your value in something other than numbers.

Show Notes

• Julian Garsdean
• Julian on Linkedin
• You Need to Form Good Writing Habits with Dickie Bush
• The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Sponsored by: Gapscout | TextExpander | Sendinblue

Sponsored by:

• Brevo: Get 50% off your first 3 months with code JOE
• TextExpander: Save 20% off your first year 
• Gapscout: ChatGPT insights, but for market research

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