
How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy
Total Retail Talks
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What's the Future of Francesca's?
Francesca's is focused on creating awareness for customers who either have been out of the brand for a long period of time or are just kind of coming into our target age groups. We're finding there is definitely that promotional sale based shopper and that has been long Francesca's heritage. But in addition to that, there is a customer who is in it for what she finds something that she loves. And so we could kind of dive in to understanding these different customers and basically approaching them with content that meets their expectations of the brand.
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