Bestselling author, executive coach, & content creator Ryan Leak and I sat down to reveal the counterintuitive Instagram strategy that transformed his social media presence. After removing 60,000 fake followers, his next video exploded to 5 million views. He is blowing up on Instagram right now and using a consistent formula to get views and make an impact.
This clip is from my annual Forward Event - Live in Las Vegas, NV. It was part of a one hour+ session Ryan did with the audience that day.
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💡 Want my best concepts on how to grow your personal brand + get more clients?
Join 25,000+ who get my weekly 'Forward Focus' Email → https://www.neelhome.com/
🔥 KEY TAKEAWAYS:
✅ Why removing fake followers can boost your reach instantly
✅ The 2 types of content (most creators only know 1)
✅ How to post "duds" and still build a million-dollar brand
✅ Instagram's "clean" feature and algorithm secrets
✅ Why being authentic beats being perfect every time
✅ The observation vs expert content framework
✅ How to create content without "creating content"
📱 INSTAGRAM CONTENT STRATEGY BREAKDOWN:
Daily posting strategy for maximum engagement
How to identify viral content
Building trust vs building follower count
Turning business activities into content goldmines
The best time to post on Instragram
👨💼 ABOUT RYAN LEAK:
Multiple bestselling author, top executive coach, and one of the most sought-after speakers in the country. His latest book "How to Work With Complicated People" helps entrepreneurs navigate difficult relationships while scaling their business. Ryan posts amazing content every day on Instagram
🎯 FOR ENTREPRENEURS & CONTENT CREATORS:
Perfect for business owners looking to build authentic personal brands, increase client acquisition through social media, and create consistent content that actually converts.
#neelhomeshow
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CHAPTERS:
0:00 - Introduction: Meet Ryan Leak
2:30 - The Social Media Transformation Story
5:15 - Instagram's "Clean" Feature: 60K Followers Deleted
8:45 - The 5 Million View Breakthrough
12:20 - Why "Duds" Are Actually Essential
16:40 - The Mediocre Barbecue Sauce Viral Story
21:10 - Content Strategy: Be the Content, Don't Create It
25:30 - Observation vs Expert Content Framework
29:15 - Building Trust Over Talent
33:40 - The Fear-Solution Content Strategy
36:50 - "How to Work With Complicated People" Book Overview
39:20 - Final Thoughts & Key Takeaways
Connect with me:
Instagram: https://www.instagram.com/neelhome/
Twitter: https://twitter.com/neelhome
LinkedIn: www.linkedin.com/in/neelhome
Connect with Ryan :
Instagram: https://www.instagram.com/ryanleak/
