Social Media Marketing - Do You Follow Up With Your Customers?

"I follow up with em about every three to four weeks, because what i do is, i've sorted my 18 thousand connections into groups," he says. "If you're only getting one or two messages a month for me on linkedon, that's hardly over kill, right? And if they're helpful, conversational, friendly, low pressure, not spamming you with links, people don't get mad."